The b Store's first Northeast outlet moves in
MANCHESTER — The b Store, a specialty women's wear boutique, has opened in the Manchester Designer Outlets space previously occupied by Crabtree and Evelyn at 74 Depot St., MDO announced Tuesday.
The Manchester location is the company's first in the Northeast, and opened its doors Memorial Day weekend. The business, founded in Long Beach, Calif., in the 2000s, relocated to Florida and has outlets in Naples and Estero, Fla., and in
"It is our mission to provide every client with an unforgettable experience through our fresh styles, matchless customer service, promotions and flexible return policy," Sandy Shepardson, the chief marketing officer of parent company Buffums Stores Inc., said in a news release issued by MDO.
"A differentiating factor in our merchandise mix is that we employ a delivery system whereby, our Chief Merchant selects and curates the latest on-trend styles from the Los Angeles, Dallas and New York showrooms on a weekly basis, which is then air-freighted directly to the stores," Shepardson said. "Each style is carefully chosen to match each stores individual market needs."
According to the release, what sets The b Store apart is that it limits inventory to between six and 12 of each piece, and brings new items in as they sell through. The store's "personal stylists" offer individual service to clients, assisting them with purchases while helping to develop individual styles.
According to the release, The b Store intends to be active participants in local events and promotions and has a strong interest in hosting private styling parties.
The company name hails back to Buffums, a high-end Southern California department store that was founded in Long Beach and operated from 1904 to 1990. The b Store's principals acquired the rights to the Buffums name in 2014.
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