What's so hot about social media? Click on this...
If you listen to the pundits, Internet gurus, marketing consultants, and even the mainstream media, you could think social media was the second coming.
When it comes to business, they declare that it's revolutionizing advertising, PR, customer relations - everything. And they all agree: It is here to stay.
In this lively, insightful guide, journalist and social critic B.J. Mendelson skillfully debunks the myths of social media.
BJ Mendelson has contributed to the Huffington Post, Forbes, MTV's O Music Awards, and CNN. He has been quoted by Newsweek, The New York Times, The Los Angeles Times, Psychology Today, and Smart Money Magazine, has been a new media director for a syndicated ABC television show, and wrote a college survival column for CBS College Sports.
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