Van Eyck named Marketing Director for Bromley and JiminyPeak

HANCOCK, Mass. - Tyler Fairbank, CEO of The Fairbank Group, has announced that Michael van Eyck has been named Director of Marketing and Sales for both Jiminy Peak and Bromley Mountain.

Van Eyck had previously been the Director of Marketing at Bromley; Katie Fogel, who had been the Assistant Director of Marketing at Jiminy, will now fill that position at both mountains.

The move comes after Jiminy Peak's long-time Director of Sales & Marketing, Betsy Strickler, accepted a new position outside the company. Van Eyck has been with Bromley for nine years, first as Assistant Director of Marketing. He was named Director in 2011.

"It's an exciting challenge," van Eyck said.

He will split his time between the two mountains, although Bromley will remain his base of operations.

Fogel has been with Jiminy for nine years beginning as Special Events Coordinator. She has served as Assistant Director of Marketing since 2010. She will be based out of Jiminy Peak but will spend some time at Bromley in her new role.

Jiminy Peak Mountain Resort is located in Hancock, Mass., in the heart of the Berkshires.

It is the largest ski and snowboard resort in southern New England and home to Jiminy Mountain Adventure, which includes Mountain Adventure Park and the new Aerial Adventure Park. Jiminy Peak is also the first mountain resort in North America to generate its own energy using alternative wind power.

Bromley Mountain, six miles east of Manchester, Vt., boast 46 classic New England trails and glades on over 300 acres.

The mountain features nine lifts - including a high-speed quad - several terrain parks, two dining facilities plus award-winning ski and snowboard schools and kids programs. In the summer months, Bromley's "Vermont's Summer Adventure" offers 23 rides and attractions.

The Fairbank Group manages operations at Jiminy Peak in the Berkshires, Bromley Mountain in Vermont and Cranmore Mountain in New Hampshire.


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