Select Board hears initial presentation on marketing study

MANCHESTER- During the Manchester Selectboard meeting on Tuesday, Nov. 20 a group of local business owners gave a presentation on a marketing initiative study that will look into how the Town can better utilize its budget for the use of marketing purposes.

The Town of Manchester has set aside $16,000 for marketing purposes only from the local option tax, according to John O'Keefe, town manager of Manchester.

Back on June 14 a committee was formed to undergo this marketing initiative. The committee is made up of a handful of local business owners and is strictly functioning on a volunteer basis.

"Hopefully the marketing program for Manchester is going to address the needs of the community in the most effective way possible because we will be using taxpayers dollars," said Ron Mancini, committee member and co-owner of Mother Myrick's.

The other committee members are as follows: Grant Turner from Long Ago and Far Away, Chip Ams from Finn and Stone, Michele Kropp from Gringo Jack's, Bob Sterns from the Manchester Country Club, Mike Kilburn from Dee's Electric, Peg Montague from Sotheby's, and Joe Madeira.

The committee presented a SWOT analysis of an internal study done on local business in Manchester. A SWOT analysis if a study that looks into the strengths, weaknesses, opportunities, and threats of a given study.

A questionnaire was given out to over 300 local businesses with over 150 responding. Among important issues discussed in the questionnaire involved the decline of the ski and golf industries, opportunities of youths and young professionals, and the strength of the economy all in relation on how to create better marketing opportunities.

With the internal study complete, the next phase of the marketing initiative will focus on the external study, which gears towards the consumer, visitor, and home owner in the area. By combining statistics from the internal study and the external study the committee will be able o create a logical marketing plan for Manchester.

A more in depth story on the marketing initiative will be available in Thursday's edition of the Manchester Journal.


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