Press release workshop set for Jan. 17

MANCHESTER - A discussion about do's and don'ts of writing press releases will be held at the Mark Skinner Library on Thursday, Jan. 17, starting at 7 p.m.

The discussion will be led by the Manchester Journal's managing editor, Andrew McKeever, who will go over some basic rules as well as some of the finer points which govern the art of writing press releases intended for publication in a typical newspaper.

"With newspapers continually being tasked and asked to do more with less - or the same amount of staff support - the difference on our end between working from a well-written, stylistically correct press release, and one that is in need of 'work,' can be enormous," he said. "Well-written press releases are a win-win not only for the organization seeking to get the word out about an upcoming event, but also for us. So it's in our interest to help everyone out there understand what we're looking for, to minimize the work load on our end."

With more than six years experience of reading all kinds of press releases, McKeever said the time seemed right to conduct the hour-long discussion and review of what The Journal's needs and preferences were. Those composing well-written press releases can increase their chances of getting their statement into the paper, he said.

McKeever will review the finer points of AP style, which all writers of press releases for businesses, non-profit organizations and personal notices should be familiar with at least in passing, as well as a few other stylistic touches that make for stronger writing. Less is often more, if delivered in clear, concise sentences that don't require a lot of cleaning up before publication, he said.

Those interested in attending the discussion should contact The Journal by e-mail at, or by phone at 802-362-2222, ext. 1. The discussion is free of charge. A question and answer session will follow the main presentation.


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