LogOX pairs up with Burr & Burton students to film promo
ARLINGTON — Instead of squatting down to pick up a log that was just cut, Jon Roberts invented a tool to save loggers time and back pain in the woods.
With the help of three seniors at Burr & Burton Academy, Roberts is amping up promotion for the second generation of the LogOX tool. He first released the product last October, but made upgrades to it this year.
The information and video on the product website doesn't match the new product, so Jon Roberts decided to reach out to BBA when he realized how advanced its video lab is.
Roberts wife Lynne reached out to Bill Muench, BBA English teacher who teaches in the lab. He selected Jaidon Lalor, John Hubert and Maxx Ingison to work on the project. They filmed on Monday and will take about a week to edit the clips.
"We sat down and talked to [The Roberts] and heard about what they wanted with it and we talked about what we think we could give them and what kind of style would be best for the film," Ingison said. "Jon kind of went about explaining what the LogOX was to us and we decided that the way he explained it was the best way to go about filming it."
Lalor worked on the sound, Hubert filmed a straight shot while Jon Roberts demonstrated and Ingison worked as the secondary photographer.
Ingison and Hubert have worked together on projects before, but this is the first time all three have done something together and out of the classroom.
The LogOX is a two to three foot orange L-shaped cold-rolled steel tool with three functions – a hand tool to pick up logs by hooking the canthook over the log; a timberjack attachment to prop up smaller logs to cut through with a chainsaw; and an attachment to increase the length of the tool to handle and turn logs with the canthook.
"With this tool you have a short canthook and a hauler," Jon Roberts said. "With the longer attachment and a larger log, you have more leverage.
The idea is to make logging easier and more efficient. Lynne Roberts said her husband used to take four hours to cut wood for their wood stove, but now the process is scaled down to about an hour.
Growth for the use of LogOX since the business' inception includes firefighters. For those out west gathering dead wood so that it doesn't cause fires, firefighters can use the LogOX to drag the tops of trees.
In two days, the Roberts raised $1,375 through a LogOX raffle for the Wildland Firefighter Foundation at the Bondville Fair.
"One of the things that we're going to do in the future is any time we do a trade show or fairs, we're going to have a raffle for [the Wildland Firefighter Foundation] because it's such a great cause," Lynne Roberts said.
She mentioned branching out their target audience due to the versatility of the tool's functions.
Jon Roberts has a background in chemical engineering and is a longtime southern Vermont resident. His wife manages the sales and marketing of the company.
She said that at the last two fairs they attended, six tools were sold at each. A complete LogOX set is priced at $175 online and in stores.
The steel is manufactured by Swisher Acquisition of Warrensburg, Mo., and the handle is crafted in Maine, Jon Roberts said.
LogOX is sold at about 10 locations across Vermont, Massachusetts and New York. Jon Roberts said the patent for the product only took about four months to acquire, noting that no product like it existed yet.
For more information visit thelogox.com.
Contact Makayla-Courtney McGeeney at 802-490-6471.
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