SOUTH LONDONDERRY >> For two days, Stratton Mountain will host the Minus Zero Festival featuring electronic music headliners deadmau5 and Kaskade.
On April 9, the lineup includes Gorgon City, ATTLAS, Serge Devant, Imposter, Mike Chach, Luke Alexander, and Human Resources. The next day, Thomas Jack, Jauz, Tony Arzadon, Casey Kiss, Sam Allan and Fiction of Red will perform.
Tickets consist of single day general admission paasses for $85, weekend general admission passes for and early bird sale of $99, single day VIP passes for $185 and weekend VIP passes for $329. Lift tickets included with music tickets cost $449 for a VIP weekend pass and $255 for individual weekend day passes.
Lauren Linck from Silent Partner Entertainment Group, the festival's media and marketing agency said there was a strategy to announcing the event after the Denver, CO (the festival's home base) dates were released.
"The goal was to bring together great ski resorts and great music. The Northeast, specifically Vermont, was always on our radar as they are known for world class ski and snowboarding facilities," Linck said. "We felt this area would cater to our demographic really well, as it is surrounded by great universities and other very large feeder markets, where we know a fan base exists for this type of music."
With a month's notice, the music festival was announced in March, which isn't out of the ordinary according to Linck. Minus Zero staff has been throwing different kinds of parties in a variety of locations for a while now and she said that a month was ample time to sell the event out. The company is currently on pace with selling tickets.
Myra Foster, Stratton marketing manager said that an abundance of snow has been made all season to ensure there will still be some left for the festival.
"It's the first time and it will be annual to wrap up the season," she said. "We're very excited to be able to bring this caliber of entertainment to southern Vermont. The buzz started immediately with the announcement and we're excited to host the event."
The unique part of the festival is about combining music with a winter sport, Linck said, and that is something people in the area were looking for.
"Many people who live in Vermont have the opportunity to ski and snowboard all the time, but it is rather unique for these fans to have the opportunity to hear music they love simultaneous to doing something they love. We are about providing an overall experience, not just a musical one," Linck said. "The combination of enjoying winter sports and great music simultaneously is our number one goal."
Minus Zero Festival is operated under the Mitch Schneider Organization, and according to its website, was the first independent music publicity firm in America to have its own website in 1996. Schneider is a Rolling Stone rock journalist.
To purchase tickets, visit www.minuszerofestival.com.
— Makayla-Courtney McGeeney can be reached at (802)-447-7567, ext. 118.