The idea was that anyone wearing pink on that Friday could buy a $38 Mountain Adventure Park pass for $15, and Bromley would donate that $15 to the affiliate. Some 466 visitors donned the pink, raising nearly $7,000 for the cause.
"We were looking for a summertime counterpart to our annual Mom's Day Off event, which has raised about $60,000 for local breast cancer efforts over its 12-year history," said Michael van Eyck, Bromley's Marketing Director. "We came up with the Pink Friday idea and gave it a go. Given that this was our first year, I'd say it was a hit."
Cranmore Mountain, Bromley's sister mountain in North Conway, N.H., also joined the effort, raising an additional $3,000.
Terry Farkas, Komen VT-NH's Executive Director, was thrilled with the day's results.
"I can't thank Bromley and Cranmore enough, and especially all of the folks who made the day such a success. I was at Bromley Friday morning and it was just a sea of pink. I think we were all a little surprised - and grateful, don't get me wrong - by the high turnout, but the staff did a great job and everybody was happy. And folks from all over showed up. It was amazing."
To her point, Marilyn Meditz, of Red Bank, N.J.
"When I heard that this [Pink Friday] was about breast cancer awareness, I got excited and ran out and bought the shirts," said Meditz. "We're joyful, celebrating my mom, who is a breast cancer survivor. She got breast cancer at 68, had a mastectomy, and she's now 91, God bless her. I just think that breast cancer awareness should really be broadcast. It saved my mom."
Bromley Mountain is located at 3984 Vermont Route 11 in Peru, six miles east of Manchester.
For information on any and all things Bromley, visit bromley.com.