The SMART Award will honor a tourism-related business, region, association, special event, travel journalist or other, which has leveraged the Vermont Brand through creative, innovative and customer focused marketing. The SMART Award recognizes an ongoing commitment to Vermont's tourism industry and will be selected by an independent panel of marketing experts assembled by the Vermont Travel Industry Conference (VTIC) Board of Directors.
The annual SMART Award was launched in 2013 and its first recipients were Ski Vermont's Check In to Win Campaign and Freelance Writer Melissa Pasanen for her Twitter handle @TasteofVermont.
The Vermont Travel Person of the Year Award recognizes an individual who contributes significantly to Vermont's travel and tourism industry, enforces the Vermont brand, helps position Vermont as a friendly and fun place to visit, promotes the value of tourism to the state's economy, and exemplifies what is good within the travel industry and within our local communities.
The 2013 Vermont Travel Person of the Year award was presented to Betsy Luce from Sugarbush Farm in Woodstock.
Eligibility, criteria and entry forms for both awards can be found online through the Vermont Travel Industry Conference website at www.VTIC.org The deadline for submissions is Wednesday, March 12.
The Vermont Travel Industry Conference draws one of the largest gatherings of tourism professionals in the state including owners, managers and employees of the many businesses connected to this important segment of the economy. Those who are part of a tourism-related business or have an interest in the Vermont travel industry are invited you to attend. Registration is available online through the conference website at www.vtic.org.