Trevor Allan arrived here last month, but before that he was part of the sales force at our sister newspaper, the Bennington Banner. Allan may be a familiar face to some who were patrons of Bagel Works, the longtime Depot Street eatery. Before going to work at The Banner, he was the assistant manager there. Allan is originally from Virginia, but has been living in the Bennington-Manchester area for the past three years. For the past month or so, Allan has been getting acquainted with local businesses and other organizations who have been advertisers or may be thinking about becoming one. He is looking forward to getting to know those clients and their marketing needs, he said.
"It's an exciting time to be here," he said. "We have a growing array of tools we can reach for to help our clients find their customers."
In addition to the traditional print ads that have run in the paper for more than 152 years, digital-based web and social media opportunities are growing. Website design and ad placement, search engine optimization and ways of using social media platforms such as Facebook are part of the new world of advertising outreach, and The Journal, along with the rest of Digital First Media and Media News Group, the parent corporations to which The Journal is a part, are entering those fields and building expertise, he said.
Trevor Allan can be reached at The Journal at 802-362-2222, or by email at tallan@manchesterjournal.