The store will be located at the former Harrington's space between The John Zaccheo Gallery & Marimekko and Main Street.
The locally-owned and staffed shop will stock a diverse selection of bras, shapewear and an impressive selection of "underthings" for women of all shapes and sizes.
Proprietor Joy Slusarek of Winhall said that the genesis of the shop came from hearing her friends talk about not being able to find a diverse offering of these basic necessities in Manchester, and realizing that she often had to shop out of town to find things she was looking for herself.
"There are thousands of women in southern Vermont who are traveling hours to buy something we wear every day," Slusarek said "Plus, we ladies want pretty things for special days; and sometimes need a specific item to make a piece of clothing work on our bodies. All women - local and tourists alike - need these items, why not open a shop that would cater to our needs and compliment the shops that currently exist in town?"
The store will expand the options for bra and ladies undergarmet shopping in Manchester - and all of southern Vermont - by carrying a variety of nationally known brands such as Wacoal, Spanx and Cosabella and currently locally- unavailable items such as strapless and nursing bras.
The staff at JOY has received extensive training in proper fit and will be able to accommodate special orders.
For more information about JOY - all things underthings, visit the store's Facebook page, email email@example.com or call at 362-2727.